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Google Analytics

The following information is an attempt to demystify Google Analytics:

One of the first things you can do with Google Analytics is get traffic stats which include:

Visits represents the number of sessions on your website, number of times someone interacted with your site. Bounce is the number of those who left instantly!
The Page Views number is how many pages were requested in those visits. Oh and how many in each visit, Pages / Visit.
Avg Time on Site, how long did people stay on your site.
% New Visits shows how many sessions, interactions, were from people (yes people!) who visited your site for the first time.
Bounce Rate - how many people left your site from the first page they entered. This is good stuff, because if you have a high bounce rate, then you are not attracting visitors to stay. You are looking, first, for pages with the highest bounce rate. Remember bounce rate measures this from a costumer’s perspective: I came, I puked, I left. Or technically speaking: single page view sessions. Pages with a high bounce rate are not delivering on the promise that is driving customers to your site. The ones in the top ten Entry Pages report need your attention.
Where your traffic originates - this is done by means of a map of the world, where you can see graphically, where your traffic is coming from, and in what quantities.
The keywords report is even more interesting. Here you have Intent. The customer is telling you why they might be coming and keywords with high bounce rates are where you are not meeting that intent.

Scratching the surface:

The above is just one aspects of Google Analytics which is just scratching the surface. Other tools are available which will help to drive keywords into sales, and analyse which keywords are working and which ones are leading to dead ends.

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