|
Google Analytics
The information below is an
attempt to demystify Google Analytics:
One of the very first things you should do
with Google Analytics is get traffic stats which include:
-
Visits represents the number of
sessions on your website, number of times someone interacted
with your site. Bounce is the number of those who left
instantly!
-
The Page Views number is how many
pages were requested in those visits. Oh and how many in each
visit, Pages / Visit.
-
Avg Time on Site, how long did
people stay on your site.
-
% New Visits shows how many
sessions, interactions, were from people (yes people!) who
visited your site for the first time.
-
Bounce Rate - how many people left
your site from the first page they entered. This is good stuff,
because if you have a high bounce rate, then you are not
attracting visitors to stay. You are looking, first, for pages
with the highest bounce rate. Remember bounce rate measures this
from a costumer’s perspective: I came, I puked, I left. Or
technically speaking: single page view sessions. Pages with a
high bounce rate are not delivering on the promise that is
driving customers to your site. The ones in the top ten Entry
Pages report need your attention.
-
Where your traffic originates -
this is done by means of a map of the world, where you can see
graphically, where your traffic is coming from, and in what
quantities.
-
The keywords report is even more
interesting. Here you have Intent. The customer is telling you
why they might be coming and keywords with high bounce rates are
where you are not meeting that intent.
Scratching the
surface:
|
